Ignite Your Audience
With Video Magic
Our video stories have the power to hypnotize and mesmerize.
To turn your audience into believers and your believers into customers.
MSPC creates compelling video content that ignites your audience and makes sparks fly. Not just because it entices and stirs their souls (it does) or because it delights their senses with cinematic sound and beauty (it will), but because through strategy, research and data we’ve unearthed their sweet spot. We know what moves them.
Why video? In the past two years, video marketing has gone from being a nice-to-have into a content marketing necessity, improving website performance, social media visibility and conversion rates. Marketers who use video as part of their content marketing strategies grow revenue 49 percent faster than non-video users.†
ART + SCIENCE = VIDEO MAGIC
With a phone and an idea, anyone can make a stunning video. But beauty without strategy, depth or context is quickly forgotten. And optimizing for digital distribution in post-production burns budgets fast.
So before MSPC heads to each shoot, we plan meticulously and think creatively. We analyze, synthesize and sift through data to unearth the storytelling sweet spot for your audience. We know that maximizing video ROI is all in the initial groundwork.
And after the cameras have stopped rolling and the videos play on screens large and small, you’ll see the results.
STRATEGIZING BEHIND THE CAMERA
Just because video is versatile, doesn’t mean it’s one size fits all. Different channels—YouTube, Facebook, LinkedIn, websites, pre-roll, long-form, short-form—require different formats, lengths, composition, visuals, sound design, motion and color.
Channel-specific video content is far more effective than video that has been spliced and diced after the fact. So before we make our storyboards and our shotlists, MSPC considers where the video will end up and how it will connect to your audience.
AUDIENCE-FIRST, AUDIENCE FOREVER.
Your audience is our everything. Our approach to video content begins and ends with your target customers. MSPC knows that a single idea converted into a million frames creates a cinematic experience that moves your audience to become a follower, a fan and a customer.
Our video stories capture audience imaginations and compel them to act. Through search, social and behavioral data, MSPC taps into conversations that your audience is already having to inform our creative process. Our scripts, topics, graphics, lighting and cameras are chosen with your customers in mind.
We don’t shout, cajole, preach or push. We let the audience guide us. And that’s when the magic happens.
†SOURCE: ABERDEEN GROUP